Solutions
Marketing isn't one channel. It's a system.
Rule 7 connects the digital pieces that influence how prospective clients find, evaluate and contact your firm.
Connected by Design
The strongest channel is the one that supports everything around it.
Search can bring someone to your firm, but the website still has to build confidence. A strong website can create interest, but intake still has to make the next step easy.
What We Do
Six parts of one digital strategy.
Each solution can solve a specific problem. The real value comes from making them support the same client journey.
Law Firm Websites
Your website should make the firm easier to understand, easier to trust and easier to contact.
SEO & Local Search
Build visibility across organic search, local results and the places prospective clients use to find legal help.
Paid Search
Reach prospective clients who are actively searching for representation with campaigns built around intent, geography and relevance.
Reputation Strategy
Reviews, profiles and search results help shape confidence before a prospective client ever speaks with your firm.
Intake & Conversion
Getting someone to the website is only part of the job. We help make the path from interest to inquiry clearer and easier.
Analytics & Reporting
Understand what is driving visibility, engagement and meaningful inquiries so decisions are based on performance instead of assumptions.
One Connected System
Because a click isn't the goal. The next step is.
Search
A prospective client begins looking for help.
Discover
Your firm appears across search, ads or local results.
Evaluate
They compare your website, reviews and digital presence.
Decide
Messaging and trust signals help move the decision forward.
Contact
A clear intake path turns interest into a real conversation.
The Rule 7 Approach
Less noise. More clarity.
Strategy before services.
We start with the firm, market, practice areas and goals before deciding which channels make sense.
One client journey.
Website, search, advertising and intake should reinforce each other instead of operating as separate projects.
Decisions backed by data.
We use performance information to understand what is working, what needs attention and where opportunity exists.
Start With the Firm
You don't need every marketing channel. You need the right ones working together.
Tell us where your firm is today, what you're trying to improve and where you see the biggest opportunity.
Request a Consultation →